Swedish satellite television channel Viasat is promoting its coverage of Premier League football with “Viasat ❤ Premier League”, an integrated advertising campaign designed by M&C Saatchi. VIASAT loves Premier League football and every detail about it. The campaign pays tribute to the love Viasat and Viasat’s football fans have for English clubs and the Premier League.
Ipswich Town are situated in the middle of Suffolk, which is about as rural as Southern England gets. That fact is reflected in their nickname, “The Tractor Boys.” The club’s new kit launch video plays on that fact, sticking the Ipswich players in a training session on a farm.
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